Privacy Policy.

Last updated: 13 August 2026

Who we are

MerchantPlay is a browser-first retail platform operated by Avantech Technologies Pte. Ltd. (“MerchantPlay”, “we”, “us”). This policy explains how we handle personal information when you use our website and services.

Information we collect

We collect information you provide when you create an account or contact us (such as your name, email and business details), and information generated as you use the service (such as account activity and device or usage data). We collect payment details only as needed to provide the service, processed by our payment providers.

How we use information

We use personal information to provide and improve the service, to authenticate and secure accounts, to communicate with you about your account, and to comply with legal obligations. We do not sell your personal information.

Sharing

We share information with service providers who help us operate MerchantPlay (for example hosting, analytics and payment processing), and where required by law. These providers are bound to handle information only as instructed.

Cookies

We use essential cookies to run the site and may use analytics to understand usage. You can control cookies through your browser settings.

Data retention

We keep personal information for as long as needed to provide the service and meet legal obligations, then delete or anonymise it.

Security

We use technical and organisational measures designed to protect personal information. No method of transmission or storage is completely secure, but we work to safeguard your data.

Your rights

Depending on your location, you may have rights to access, correct, or delete your personal information, or to object to certain processing. Contact us to make a request.

International transfers

We may process information in countries other than where you are located. Where we do, we take steps designed to protect your information consistent with this policy.

Changes

We may update this policy from time to time. We'll revise the “last updated” date above and, where appropriate, provide additional notice.

Contact

Questions about this policy? Reach us via our contact page. MerchantPlay is a product of Avantech Technologies Pte. Ltd.